Trademark Renewal

What is Trademark Renewal?
On registration of a trademark, you are permitted to use the R symbol with trademark and this registration is valid for a period of 10 years. During registration, in case of infringement of a trademark, a lawsuit can be filed to prevent misuse of the mark.
All the trademarks need to be renewed in every ten years. To be exact if possible, at least six months before, the trademark renewal must be filed before the expiry of the registered trademark. The form for trademark renewal application must be prepared and filed before the cut-off date to enjoy the continuous protection of the trademark with no chances of litigation.
Consequently, the trademark renewal encompasses the term of the trademark by another ten years. This is done by filing TM-R with the prescribed fee. The mark becomes liable to be removed via trademark restoration. It becomes possible in case where a person fails to renew the trademark. Renewal is very crucial because it gives the importance of the trademark to a registered brand.
What is the Procedure for Trademark Renewal?
The proprietor must apply for renewal before the Registrar of the Trademark in a prescribed form [TM-R], on or before six months from the expiration date of the Trademark Registration. If no application for trademark renewal has been filed, it must be done in one to three months before the expiration of the registration.
After that, the Registrar must send a notice to the proprietor informing him of the upcoming renewal date. If a notice of renewal has not been served, you must keep in mind that no trademark can be removed.
Short comes of failure to the renewal of trademark.
The short comes of not renewing the trademark are incredibly severe. The proprietor has paid no fee for renewal, or in case no application for renewal has been filed, the Registrar may remove the mark from the register. To remove in the trademark journal, the Registrar shall first advertise his intention to remove the mark by advertising the notice before removing the trademark.
Letting-down to renew affects all those who are either assigned or licensed the trademark, and not just the proprietor himself. Not renewing your trademark also affects your legal rights, which, in effect, declines your legal position. It is because; a registered trademark has the advantage of exclusiveness. Nevertheless, the core benefit of renewal is that it discourages other people from using your mark.