Trademark Registration In India – An Overview
A trademark can be defined as the unique identity that makes your company, product, or service stand out from the rest. A registered trademark is your business’s intellectual property/ intangible asset. It protects the investment made into creating trust and loyalty among your customers.
Registration of trademark provides the right to sue against others who try to copy your trademark and prevents others from using a similar trademark to the one registered by you.
Why Is Trademark Registration Important?
Trademark registration is important and necessary for a business because:
- It showcases your unique identity;
- It helps you build trust and loyalty among your customers;
- It offers legal protection for your brand’s identity;
- It is an asset in itself;
- It prevents unauthorized usage of your brand’s identity.
Trademark Objections
In some cases, the trademark examiner might see certain problems or issues with the registration of your trademark. These issues can be either the filing of an incorrect trademark form, incorrect name/details, the usage of deceptive or offensive terms, insufficient information on goods or services, or the existence of an identical or deceptively similar mark.
When an objection is raised, the status on the register will show as ‘Objected’, following which an expertly drafted response will need to be filed after an analysis of the objection itself and with any supporting documents and proofs. Objection response is your opportunity to strengthen the claim over your mark and create urgency.
